Realtors Page
Buying a house is the biggest investment the average person will make!
The decision to buy a specific house is usually based on an emotional response. A positive response to a property is developed within the first few minutes of viewing the property!So when it comes to selling Real Estate, a great first impression usually results in a second viewing!
Staging is the ONLY cost investment in the selling process of your listing, that will in fact make you money…& the actual expense will always be less than the first price reduction!!!
As much as possible, stagers incorporate existing furnishings & accessories which keep costs to a minimum.
As you may well know from viewing countless homes with your clients, most individuals lack the ‘decorating gene’, especially if your client has resided in their home for many years & it is almost impossible for home owners to do it themselves because they lack objectivity with their own stuff.
It is important to note that Home Staging is not just decorating, but rather a method of presenting a listing to buyers so they can see themselves living there.
Buyers are more sophisticated today then in the past!
This is due in large part to decorating shows & the internet. But having said that, most consumers have busy lives so unless they are specifically looking for a ‘fixer-upper’ they usually cannot see a diamond in the rough!
As a REALTOR providing Staging services for your clients will:
- sell your listings faster
- ensure the highest possible return for your sellers investment
- help you not have to reduce your commission
- Decrease your marketing budget by not having to pay for a second and third wave of costs.
- earn a reputation of being a top seller with well presented listings
- receive referrals from satisfied clients
As you may well know, there are 3 major elements which affect a sale - Condition, Location & Price.
Here is something else to consider!
Based on location style & size - about 78% of a buyer's first impression is already formed before they actually see inside!
So stagers also work with your client to make sure the areas outside & leading up to the house are in great shape.
When it comes to location, Stagers don't have magic wands! They can't relocate the house to a more desirable neighbourhood...but stagers do create magic inside which will give a competitive edge over the other homes in the area. It is easier to overlook the area, if the condition is first-rate.
Staging goes beyond the usual list of repairs, de-cluttering & personal items. They actually target certain markets by using lifestyle selling techniques.
They also become a third party who will discuss any challenges with the condition of the home so the agent does not have to risk losing a listing by seeming discourteous with the homeowners choices.
A Staged house makes for beautiful photos & beautiful photos mean impressive MLS listings online as well as eye-catching feature sheets!
Here is some food for thought!
Realtors, who offer Staging services as an added value for the clients, gain a competitive edge over other agents in their area; staged properties sell for more money in a hot market & faster in a slow one!
& when it comes to marketing agents can use previous Staging Stats, testimonials, & photos to demonstrate they go above & beyond other agents, with great results!
When working with ‘Urban Redesigns’ we will provide a detailed written consultation for the client to follow or we will work to fully Stage the space.
Which leaves you more time to invest on other aspects of getting the house sold which leaves the seller with the impression they are well taken care of!
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